Advertising
Sector characteristics
- Business is campaign oriented
- Need to create complex time and cost proposals for clients
- Need to invoice both time and expense, with expenses being a major component
- Need to mark up expenses (media purchases, technical services, etc.) before rebilling
- Need for close time and cost management by account manager
Customers
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Brand Learning
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DDB
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Kinetic Worldwide
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McCann Erickson
Sector challenges
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Incorrect time and cost estimates
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Poor purchasing control
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Constant campaign modification
systems@work Benefits
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Enables both time and costs to be planned/budgeted
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Captures actual time and expenses
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Enables analysis by customer, campaign, expense type, etc.
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Can combine (or separate) expense billing from time-based invoices
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Can manage staff availability and planning
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Integrates with Microsoft Project
