Advertising
Sector characteristics
Business is campaign oriented
Need to create complex time and cost proposals for clients
Need to invoice both time and expense , with expenses being a major component
Need to mark up expenses (media purchases, technical services, etc.) before rebilling
Need for close time and cost management by account manager
Customers
Brand Learning
DDB
Kinetic Worldwide
McCann Erickson
Sector challenges
Incorrect time and cost estimates
Poor purchasing control
Constant campaign modification
systems@work Benefits
Enables both time and costs to be planned/budgeted
Captures actual time and expenses
Enables analysis by customer, campaign, expense type, etc.
Can combine (or separate) expense billing from time-based invoices
Can manage staff availability and planning
Integrates with Microsoft Project
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